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We talked to Giorgio Borellini, the managing director of GIORGIO BORMAC Srl about how he determined that the Italian market was ripe for wireless data logging.

There is a very big range of types of customer ranging from pharmaceutical, food, research, office Lab, food control, microbiological control. They all need to control temperature and humidity. Like everywhere in Europe, until five years ago, temperature control was something only the really big companies had to worry about. Smaller companies didn't face any regulations, then HACCP regulations were introduced and now all companies have acknowledged the importance of checking temperature in production, storage, and selling.

The key argument for the Fourier product is that it goes beyond simply checking and logging the temperature readings With other data loggers if there is a problem the customer can only know that the data crossed set thresholds, or even where the source of the problem was after they have downloaded the data from the logger onto the computer manually. This is too late. With Fourier the data is received in real time, not only data that demonstrates the right conditions but also more importantly problem data.

How did you find and decide to work with Fourier?
We looked at the market to see what's out there. We knew of Fourier but were unaware of their capacity to produce wireless data loggers. We then came across the MicroLog via Dostman who had introduced the Fourier data logger very successfully into the German market. There is nothing like this in the Italian market. There is one small company that produces something similar, however they are very expensive and specifically for museum monitoring.

My philosophy is to go directly to the manufacturing company, and so I aproached and established communication with Hagai Zamir for the possibility of cooperation. Initially we bought a few pieces to check specifications and then made a second order to check delivery time and clarity of invoices. Following our satisfaction with these processes, we finally decided to make a trip to meet the company and understand it's approach and capacity.

When I intorduce a new product into the Italian market it is important investment. Our first official order to Fourier has been worth 20,000 Euro, but on top of this we had other costs so our initial investment is actually closer to 50,000 Euro. So it is of course very important that we are sure we are investing in a worthwhile product.